Overview
Make decisions faster with integrated insights
Get automated bid adjustment suggestions from 10+ prebuilt audit alerts. Track the impact of your changes with before-and-after comparisons. And manage all bid adjustments and recommendations in one place.
This tutorial will help you get started. Watch the video or skip to the most relevant section for you.
Prebuilt bidding alerts
Adalysis carries out automated audit checks across your accounts from day one. Review your recommendations under Audit > Audit alerts and fix issues straight from the dashboard.
Here are the prebuilt search term alerts:
Bid suggestion alerts: - Device bid adjustment suggestions - Location bid adjustment suggestions - Age bid adjustment suggestions - Gender bid adjustment suggestions - Parental bid adjustment suggestions - Income bid adjustment suggestions - Audience bid adjustment suggestions
Bid suggestions will only be made for campaigns with compatible bidding strategies.
There’s no setup needed, but we recommend reviewing the default settings under Audit > Audit settings > Prebuilt > Bid suggestions. You may want to customize them for your account.
For example, for seasonal products, you may prefer keyword bid suggestions based on the last 30 days of performance data, rather than the default 90-day period.
You can also create your own custom alerts as needed.
For example, you can monitor ad groups that go above your CPA targets to determine if you want to pause the keyword or change the bid. You can combine this with a minimum conversion threshold to ensure the data is actionable.
Assess the impact of bidding changes
When you change a bid strategy, bid, or bid adjustment, Adalysis automatically tracks the date. This is an innovative feature you can’t get in Google Ads or most other PPC platforms.
You can then accurately assess the impact of your bidding changes through before-and-after performance comparisons. Adalysis will send you review reminders. It’s just another small way we try to make your life easier.
Here are the prebuilt review categories. You can customize them under Audit > Audit settings > Prebuilt > Bid reviews:
Campaign bidding strategy change review
Ad group bid change review
Keyword CPC bid change review
Product group CPC bid change review
To get started, click on the icon next to any date or review your reminder alert.
This tool can also help you assess whether your campaign is still in its learning phase. Create automated reminders to check whether the current bid strategy is appropriate for your campaign.
Bidding overview
Adalysis shows all your bidding strategies and adjustments in one place. This means you can make informed decisions faster without scripts or spreadsheets. Then, make your updates without switching screens.
Find your overview under Segments > Bid adjustments.
Red alerts flag bid adjustments that are incompatible with your bidding strategy. This means that Google won’t apply them to your campaigns. Hover over an alert for details.
Before changing a bid strategy, we recommend reviewing your existing adjustments. Since different bid strategies use different adjustments, this avoids incompatible adjustments affecting your new strategy.
Learn more:
Edit your bid adjustments Incompatible bid adustments
Explore segment insights
Explore the Segments menu for aggregate data for ten categories, including location, device, gender, and more. Make your bid adjustments right here without switching to Google Ads.
Find out more about the geo heatmap Analyze hour of the week performance Learn more about segments
Last updated