Overview
Make decisions faster with insights at your fingertips
Last updated
Make decisions faster with insights at your fingertips
Last updated
Easily review your bidding strategies and bid adjustments in Adalysis. With data at your fingertips, you can see the impact of changes much faster than with manual analysis.
Under Campaigns > Settings, view your bidding strategies and the dates they were last changed.
Head to Segments > Bid adjustments for an overview of your current bidding strategies and bid adjustments at the campaign and ad group level. To change a bid adjustment, click on the current number and choose the pencil icon.
Bid adjustments that are incompatible with your bidding strategy have a red alert icon. If this is the case, you can remove the adjustments.
Switch between sections in Segments to see a range of performance breakdowns. There are insights by device, location, age, gender, parental status, income, ad schedule, or audience.
You can also aggregate data to see performance across multiple campaigns. Simply click View aggregate data and choose the campaigns you want to see. For example, you can analyze your account performance by gender rather than each campaign individually.
You can also set bid adjustment in bulk by selecting segments and clicking on Set bid adjustment. Adalysis records the date of the last bid adjustments; click on the graph icons for before-and-after performance comparisons.
Click View recommended bid adjustments to calculate optimum bid adjustments for each of your segments. This button is available in each of the Bid adjustment tabs.
Under Schedule > Ad schedule, you’ll see current ad schedule information, the bid adjustments, and the impact your bid adjustments have had on your performance. Based on these insights, you can update your ad schedule to show your ads at the highest-performing times.
Graph icons offer performance charts.
Calendar icons give you before-and-after comparisons.
Red circles contain alerts.