> For the complete documentation index, see [llms.txt](https://docs.adalysis.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.adalysis.com/manage/landing-pages/analyze-your-landing-pages.md). # Analyze your landing pages Track and improve your landing page performance ## Analyze your landing pages Track and improve your landing page performance Adalysis analyzes your landing pages to help you identify quality score issues, poor conversion performance, weak on-site engagement, and unsuitable URLs selected automatically by Google. Go to **Manage** > **Landing pages** and choose: * **All final URLs** to see how every landing page performs across all campaign types, with Google Analytics (GA4) metrics alongside your Google Ads metrics * **Search final URLs** to see how keyword quality scores in your Search campaigns correlate with landing page performance * **Automatic** to analyze the URLs Google selects automatically in PMax, AI Max, and DSA campaigns {% hint style="info" %} The landing page data covers the last 90 days, up to and including yesterday. {% endhint %} #### Which screen should I use?
All final URLsSearch final URLs
Campaign typesAll campaign typesSearch campaigns only
Google Analytics (GA4) columnsYesNo
Landing page experience breakdownNoYes
Landing page alertsNoYes
PageSpeed InsightsNoYes
Where the URL is usedAds, keywords, and asset groups (including paused ads and keywords)Active ads and keywords
LevelAccountAccount or campaign
Microsoft AdvertisingNot availableAvailable
### The "All final URLs" screen **Manage** > **Landing pages** > **All final URLs** lists the final URLs that received traffic from any campaign in the account. That includes Search, Performance Max, Shopping, Display, Video, and other campaign types. Each row shows one landing page, with its totals across all campaigns. Connect Google Analytics, and you can see what visitors did after they clicked, right next to the Google Ads metrics for each page. #### See Google Analytics metrics for each landing page Google Ads tells you how a landing page performed up to the click: impressions, clicks, cost, and conversions. Google Analytics tells you what happened on the page itself. All final URLs shows both in one grid, so you can: * Find pages that get plenty of clicks but have a high bounce rate or short sessions. The ad is doing its job, but the page isn't. * Find pages with strong engagement but low Google Ads conversions, which can point to a tracking issue or a weak call to action. * Compare GA4 revenue and transactions against your Google Ads conversion value for each page. * Judge landing page quality from real visitor behavior, across every campaign type. To add GA4 metrics, click **Columns** and choose from the **Google Analytics** section: * GA4 sessions * GA4 engaged sessions * GA4 engagement rate * GA4 bounce rate * GA4 avg. session * GA4 views * GA4 views / session * GA4 new users * GA4 revenue * GA4 purchase revenue * GA4 transactions * GA4 purchases * GA4 items purchased * GA4 revenue / session * GA4 AOV The **Google Analytics** section only appears once the Google Ads account is linked to a GA4 property. Find out how to connect Google Analytics (GA4). {% hint style="info" %} **Good to know about GA4 data on this screen** * A dash (**–**) means there's no GA4 data for that URL. It doesn't mean zero. Adalysis downloads GA4 data for your top 1,000 landing pages by sessions over the last 90 days. * GA4 data is matched to your final URLs by page path. If an account advertises more than one domain, pages with the same path show the same GA4 figures. * Revenue columns are shown in the GA4 property's currency, which may be different from the Google Ads account currency. * GA4 key events aren't available on this screen, because Google Analytics doesn't report them per landing page. You'll find them on **Manage** > **Campaigns** > **Campaigns**. {% endhint %} #### How landing pages are grouped Adalysis combines variations of the same URL into a single row. Query parameters, `#` fragments, trailing slashes, and `{ignore}` are removed first. For example, `example.com/shoes/?utm_source=google` and `example.com/shoes` appear as one row. URLs are case-sensitive, so `/Shoes` and `/shoes` appear as separate rows. The screen shows the final URLs you've set in your campaigns that had at least 10 impressions in the last 90 days. URLs that Google selects automatically are on the **Automatic** screen instead (see below). #### See where a URL is used Click the icon in the **Where URL is used** column to see which ads, keywords, and asset groups use that URL as a final URL. Choose **View ads using this URL**, **View keywords using this URL**, or **View asset groups using this URL**. A new window opens with the relevant screen, filtered to that URL. Paused ads and keywords are included, so you can find everything that points to a page before you change it. If a URL isn't used directly by any ad, keyword, or asset group, the icon tells you it's used in sitelinks, Demand Gen, Shopping, or Video campaigns instead. #### Filter and export Click **Filters** to narrow the list by performance metrics such as cost, clicks, CTR, conversions, or conversion value. For example, show landing pages with more than 100 clicks and fewer than 1 conversion. You can save filters to use again later. Click the download icon to export the list to a CSV file. The export includes every URL that matches your filters, not just the current page, and all the Google Ads performance metrics. GA4 metrics are included when a GA4 column is visible in the grid. ### The "Search final URLs" screen **Manage** > **Landing pages** > **Search final URLs** (previously named **Final URLs**) provides a summary of the final URLs used in your Search campaigns, grouped by URL. It shows how keyword quality scores correlate with landing page performance. As an advertiser, this helps you to spot low quality scores affected by poor landing page experience. You can then choose a new landing page or improve the existing page content. Search final URLs is available for both Google Ads and Microsoft Advertising accounts. You can view it for the whole account or for a single campaign. #### Boost landing page experience to improve quality scores Adalysis analyzes Google’s landing page experience ratings for each keyword (above average, average, and below average). It then groups them based on the target URL in the Google Ads account. The breakdown helps you quickly identify which pages need the most improvement.
A prebuilt alert and matching filter will flag landing pages when more than 50% of their impressions come from keywords with a below-average score.
#### Non-converting landing pages Adalysis also offers a prebuilt alert and matching filter for landing pages that aren’t converting well. You can customize them in the alert settings (**Audit** > **Audit settings** > **Prebuilt** > **Landing pages**).
#### See where a URL is used Click the icon in the **Where URL is used** column, then choose **View ads using this URL** or **View keywords using this URL**. A new window opens with the ads or keywords that use that final URL, filtered to that URL. Only active ads and keywords are counted. #### PageSpeed Insights The mobile and desktop icons in the **Page speed** column open a new window with the PageSpeed Insights test results for your URL. Use these insights to identify and resolve page speed issues that may impact user experience and landing page performance.
### **Automatically selected URLs** **Manage** > **Landing pages** > **Automatic** analyzes the URLs Google selects automatically in PMax, AI Max, and DSA campaigns. Use the analysis to exclude underperforming URLs, stopping Google from using them again in the future.