Analyze your landing pages

Adalysis analyzes the landing pages used in your ads and keyword final URLs to assess their impact on your quality score. It provides a summary grouped by URL, showing how the range of keyword quality scores correlates with landing page performance.

As an advertiser, this helps you to spot low quality scores caused by poor landing page experience. You can then choose a new landing page or improve the existing page content.

To review your landing page analysis, head to Manage > Landing pages within an individual account.

Analyzing landing page experience to improve quality scores

Adalysis analyzes Google’s landing page experience ratings for each keyword (above average, average, and below average). It then groups them based on the target URL in the Google Ads account.

The breakdown helps you quickly identify which pages are most in need of improvement.

Adalysis also offers a prebuilt alert and matching filter for landing pages with poor experience scores. Both will flag landing pages when more than 50% of their traffic comes from keywords with a below-average score.

Non-converting landing pages

Adalysis offers a prebuilt alert for landing pages that aren’t converting well. To customize the alert settings, go to Audit > Settings > Landing pages.

There is also a matching prebuilt filter on the Manage > Landing pages screen. Once loaded, you can update the filter criteria as needed.

PageSpeed Insights

The mobile and desktop icons in the Page speed column open a new window with the PageSpeed Insights test results for your URL. Use these insights to identify and resolve page speed issues that may impact user experience and landing page performance.