> For the complete documentation index, see [llms.txt](https://docs.adalysis.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.adalysis.com/tools/reporting/automate-your-reporting.md).

# Automate your reporting

Save time: trade spreadsheets for strategy sessions

{% embed url="<https://youtu.be/JA2ER9goc3Q>" %}

Adalysis reporting tools are designed to save you time and communicate your insights effectively. There are two types: Looker Studio and audit reports. Once set up, both are updated automatically, saving you time on every reporting cycle.

You can find both report types in the bottom-left menu on your accounts overviews:

<figure><img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2F1l7pYONfXiDlvCzXypXY%2Fimage.png?alt=media&amp;token=381d1131-7f45-4e77-9ec1-8551cb8606a8" alt="" width="272"><figcaption></figcaption></figure>

### Looker Studio reports

Google Looker Studio is a free reporting solution. We provide prebuilt templates you can copy, brand and add to your own Looker Studio account. The reports read your data directly from Google Ads, Google Analytics or a free third-party connector, not from Adalysis, so they keep working on their own once set up. You'll need to [set up a Looker Studio account and data sources](/tools/reporting/reporting-setup.md) first.

Choose **Client reports** or **Team reports** from the **Reporting** menu on your Google Ads multi-account view, then click a template name to open it in Looker Studio.

| Menu           | Template                        | Data source                               |
| -------------- | ------------------------------- | ----------------------------------------- |
| Client reports | Google Ads                      | Looker Studio's free Google Ads connector |
| Client reports | Microsoft Ads                   | Free Funnel.io connector                  |
| Team reports   | Google Ads                      | Google Ads (single account)               |
| Team reports   | MCC overview                    | Google Ads (MCC data source)              |
| Team reports   | Google Ads performance analyzer | Google Ads                                |
| Team reports   | Google Analytics 4              | Google Analytics                          |
| Team reports   | Facebook                        | Free Funnel.io connector                  |

<figure><img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2FP6OG5NOCbWejVxJvHE1E%2FRP-01.png?alt=media" alt="Team reports templates"><figcaption></figcaption></figure>

{% hint style="info" %}
The **Reporting** menu is shown in the Google Ads version of Adalysis only. If you manage Microsoft Advertising accounts, open the Microsoft Ads template from **Reporting** > **Client reports** in your Google Ads login.
{% endhint %}

{% hint style="info" %}
Templates can't be opened during the free trial (their names are greyed out). They all become available as soon as your subscription is activated.
{% endhint %}

### Audit reports

Audit reports summarize Adalysis audit data in a shareable format. They provide a high-level snapshot, and many Adalysis agency customers find them useful for new-business pitches.

<figure><img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2FWEA6e7NWuGfSvyI1bDQG%2Faudit%20report%20update.png?alt=media&amp;token=c6e169b6-8725-4ca8-8d3a-4821473af131" alt=""><figcaption></figcaption></figure>

Here are the key report sections:

* **Overview**: audit score, key findings, account size, and performance over the date range you choose.
* **Performance audit**: lost revenue, wasted spend, potential performance boosts
* **Quality score audit**: account quality score, keyword quality score distribution
* **Account structure best practices audit**
* **Account insights,** incl. ad positions, cost vs conversions, ad testing, segment performance

Find your audit reports in the **Reporting** menu. You can add your own logo.

{% hint style="info" %}
Before your subscription is active, you can generate audit reports for up to 5 Google Ads accounts, and they aren't updated after they're created unless you pick a different date range. With a paid subscription, reports are unlimited and updated daily.
{% endhint %}

<figure><img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2FkiNsyNaDKdzZSeLV746C%2Freport%20logo.jpg?alt=media&amp;token=1c7fd1be-b780-4156-9537-5641a7087af9" alt="" width="563"><figcaption></figcaption></figure>

The reports are also available under **Audit** > **Audit alerts** for each accoun&#x74;**.** Download and share your audit reports as PDFs to support your sales pitches or meetings.

<figure><img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2F2HFZF0yK2bZQNC5JpKi8%2Fimage.png?alt=media&amp;token=8bd37afb-e2f6-40c0-b2fd-a39359900fd2" alt=""><figcaption></figcaption></figure>

#### Choose the report's date range

By default, an audit report covers the last 30 days. To report on a longer period, use the **Date range** selector at the top of the audit reports page and choose **Last 30 days**, **Last 60 days**, **Last 90 days** or **Last 180 days**. Then click **View report** for the account.

If the account's saved report covers a different range, Adalysis generates a new one for the range you picked. Adalysis remembers your last choice the next time you open the page.

{% hint style="info" %}
The date range applies to the performance-based sections of the report: account performance, impression share, lost revenue and wasted spend, cost vs conversions, match types, segments, RSAs, ad extensions and the quality score audit. Some sections keep their own fixed windows:

* Audit alerts and structure checks use the same data as your **Audit alerts** screen.
* Search terms, product groups, placements and landing pages are always analyzed over the last 90 days.
  {% endhint %}

{% hint style="warning" %}
Each account keeps one saved audit report. When you generate the report for a different date range, it replaces the previous one, and the existing share link shows the new range. If you've shared a report with a client, check which range is selected before you switch.
{% endhint %}

Reports for 60, 90 or 180 days can take a little longer to generate the first time, because Adalysis downloads the extra data while it builds the report.