> For the complete documentation index, see [llms.txt](https://docs.adalysis.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.adalysis.com/tools/audit/prebuilt-alert-list/bid-suggestions/bid-suggestion-alerts.md).

# Bid suggestion alerts

Alert names: Device, Location, Age, Gender, Parental, Income, and Audience bid adjustment suggestions

For manual CPC campaigns, Adalysis will flag opportunities for more effective bidding. If triggered, you'll see the alert on your **Audit alerts** screen.

### Alert example

Here's an example based on device bids. The same options apply to location, age, gender, parental, income, and audience bids. Click the alert for a list of recommendations.

<figure><img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2F1nVBdOdQAC2CIiduHgSV%2Fimage.png?alt=media&amp;token=858d8587-9d07-4ac9-83e7-6959aed4f1e7" alt=""><figcaption></figcaption></figure>

You can apply the bid suggestions straight from the alert. Select the relevant rows and click **Apply bid adjustments**.

Under **Bid adjustment suggestions settings**, you can also experiment with approaches and settings by clicking **Recalculate suggested bid adjustments** after each update. Once you're happy with the results, **apply the bid adjustments**.

<figure><img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2Frbf9uNezmpOIKxxdbi56%2Fimage.png?alt=media&amp;token=6cec70d5-6e46-4fe0-b139-4cdb40b7bfc4" alt=""><figcaption></figcaption></figure>

{% hint style="success" %}
To apply the same settings to all future alerts, click **Save customized.** To revert back to the default settings, click **Reset to default** at any time. Your new choices will be saved to your **Audit settings**.
{% endhint %}

### Customizing your bid suggestions

As with any alert, you can also [customize the settings](/tools/audit/how-to-customize-prebuilt-alerts.md) under **Audit** > **Audit settings** > **Prebuilt** > **Bid suggestions**.

1. **Select your goal:** increase clicks, increase conversions, target CPA, or target ROAS. If conversion tracking is enabled in your account, the default goal will be to increase conversions.
2. Set **maximum increase and decrease values** to avoid extreme bid adjustments.
3. Set **minimum thresholds** to ensure you only receive bid suggestions when there's enough data. Choose from impressions, clicks, or conversions, and a range of time frames.
4. To avoid frequent bid changes for the same segments, **set a minimum time frame** **between bid suggestions**. Adalysis records the date each bid adjustment was last changed (either within Adalysis itself or in Google Ads).
5. Define **how aggressive** you want your bid suggestions to be.
6. Choose whether to set **automatic bid changes** for the future.
7. **View other account settings**, where available, for comparison.

{% hint style="success" %}
Update your [global settings](/tools/audit/global-settings.md) with your preferences and apply them automatically to any accounts linked to Adalysis in the future.
{% endhint %}