Bid suggestion alerts
Alert names: Device, Location, Age, Gender, Parental, Income, and Audience bid adjustment suggestions
For manual bidding campaigns, Adalysis will flag opportunities for more effective bidding. If triggered, you'll see the alert under Bid suggestions on your Audit > Alerts screen.
Alert example
Here's an example based on device bids. The same options apply to location, age, gender, parental, income, and audience bids. Click on the alert for a list of recommendations.
You can apply the bid suggestions straight from the alert. Select the relevant rows and click Apply bid adjustments.
Under Bid adjustment suggestions settings, you can also experiment with approaches and settings by clicking Recalculate suggested bid adjustments after each update. Once you're happy with the results, apply the bid adjustments.
To apply the same settings to all future alerts, click Save customized. (You can always revert back to default settings by clicking Reset to default). Your new choices will be saved to your Audit settings.
Customizing your bid suggestions
As with any alert, you can also customize the settings under Audit > Settings.
Select your goal: increase clicks, increase conversions, target CPA, or target ROAS. If conversion tracking is enabled in your account, the default goal will be to increase conversions.
Set maximum increase and decrease values to avoid extreme bid adjustments.
Set minimum thresholds to ensure you only receive bid suggestions when there's enough data. Choose from impressions, clicks, or conversions, and a range of time frames.
To avoid frequent bid changes for the same segments, set a minimum time frame between bid suggestions. Adalysis records the date each bid adjustment was last changed (either within Adalysis itself or in Google Ads).
Define how aggressive you want your bid suggestions to be.
Choose whether to set automatic bid changes for the future.
View other account settings, where available, for comparison.
Add your preferred settings to a global template and apply them automatically to any accounts linked to Adalysis in the future.
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