> For the complete documentation index, see [llms.txt](https://docs.adalysis.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.adalysis.com/tools/ad-testing/multi-ad-group-testing/testing-by-label.md).

# Testing by label

Split-test sets of ads across ad groups or campaigns based on labels

Multi ad group testing using labels helps you to split-test **sets of ads** across multiple ad groups or campaigns. Labels allow you to include and exclude ads as needed.

This approach can be **useful for low-volume accounts** that don’t accrue enough data to reach statistical significance with [single ad group testing](/tools/ad-testing/single-ad-group-testing.md).&#x20;

### **How to run multi ad group tests with labels**

<figure><img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2F01TXKEWA5YGjKfL3xFkL%2Fimage.png?alt=media&amp;token=89a23ae6-863a-4be3-93f8-627a4bf87673" alt="" width="563"><figcaption></figcaption></figure>

Go to **Ad testing** > **Multi ad group** > **By label**

1. Select your campaigns and the date range for this test. A common date range means Adalysis will calculate a date range during which all ads within the test were active.
2. Specify the ad labels you want to use or exclude for comparing your ad performance.
3. Click **Find current winners**. &#x20;
4. If you want Adalysis to run this test automatically, click **Save & run this test daily**.  The test definition will then appear in the **Automated test definitions** tab and the daily test results will appear in the **Automated test results** tab.

{% hint style="warning" %}
When using a **common test date range**, if one matching ad out of many was enabled only a few days ago, it will cause the whole test to run using only the last few days of data.&#x20;
{% endhint %}

#### **Bulk actions**

You can pause all ads with the losing label(s) for a specific metric. Once you pause the ads, the test results will be saved under the **Archived test results** tab.&#x20;

<figure><img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2FsdeCHAEE3JA61DckWAhG%2Fimage.png?alt=media&amp;token=3cf65e69-1235-4cd5-ba3c-2beb23fc8660" alt="" width="483"><figcaption></figcaption></figure>
