Adalysis help center
  • Onboarding
    • Getting started
      • Quick start
      • Customize your setup
        • Customization scope
        • Team members
        • Notifications
        • Global settings template
        • Slack integration
        • Customize Adalysis for your team
      • Account organization
        • Access & structure
          • Account tags
          • Account filters
          • PPC accounts
        • Usage
          • Change history
          • User login history
          • Notes
        • Data management
          • Login email address
          • Contact email address
          • Data refresh frequency
          • Paused campaigns workaround
          • Filters
      • Account management
        • Checklist for teams
        • Ongoing account management
        • Workflows
        • Onboarding a new account
  • Tools
    • Audit
      • Audit overview
      • Prebuilt alerts
      • Prebuilt alert settings
      • Custom alerts
      • Automatic actions
      • Prebuilt alert list
        • Campaigns
          • Search partner traffic
          • User location targeting
          • Network targeting
          • Account auto-apply settings
          • Google's own recommendations
          • Broad match keyword setting
          • Automatic text asset creation setting
        • Ad groups
          • Ad groups with no RSAs
          • Ad groups with duplicate ads
          • Ad groups with no ads
          • Ad groups with one ad
          • Ad groups with too many ads
          • Ad groups with no keywords
          • Ad groups with too many keywords
        • Ads
          • Ads with a falling CTR
          • Poorly performing RSA assets
          • Disapproved RSA assets
          • Ads with misspellings
          • Text ads that are not fully approved
          • Disapproved text ads
          • Disapproved image ads
          • Ads using unsecure URLs
        • Keywords
          • Keywords with poor conversions
          • Keywords with a rising CPC
          • Keywords with a rising CPA
          • Keywords with a falling ROAS
          • Duplicate (or similar) keywords
          • Keyword conflicts
          • Keywords with incorrect match types
          • Keywords with unsecure Final URL
          • Keywords with poor ad relevance (quality score)
          • Disapproved keywords
          • Keywords generating expensive conversions
          • Keywords with potential for higher impression share
          • High volume keywords with a quality score drop
        • Negative keywords
          • Campaigns without negative keywords
          • Repeated ad group negative keywords
          • Shared negative keywords at the campaign level
          • Wrong use of modified broad
        • Search terms
          • Duplicate search terms
          • New keywords from search terms
          • Negative keywords from search terms
          • Negative keywords from n-gram search terms
        • Quality score
          • Ad groups with quality score issues
        • Placements
          • Placements with poor conversions
          • Mobile apps exclusion
          • Sensitive content label exclusion
        • Landing pages
          • Broken URLs
          • Broken DSA landing pages
          • Landing pages that need improvement
          • Landing pages with poor conversions
        • Ad extensions
          • Overview
          • Ad extensions — not fully approved
          • Ad extensions — disapproved
        • Bid suggestions
          • Bid suggestion alerts
          • Keyword bid suggestions
          • Keyword bids below the recommended minimum
          • Bidding change review reminders
          • Bid suggestions for product groups
        • Product groups
          • Underperforming product groups
        • PMax campaigns
          • Asset alerts
          • Asset group alerts
          • Search term alerts
    • Performance
      • Performance overview
      • KPI monitoring
      • Managing monitors in bulk
      • Root cause analysis (the Performance Analyzer)
      • Segments
        • Geo heatmap
        • Hour of the week
    • Budget
      • Budget overview
      • Management
      • Pacing
      • Automation
      • Insights
        • Budget boost alerts
      • Budget groups
      • Custom budget
    • Reporting
      • Automate your reporting
      • Reporting setup
      • Customize a template
      • Data sources
        • Google Ads
        • Google Analytics
        • Microsoft Ads
        • Facebook
      • Looker Studio FAQs
      • Why Looker Studio
    • Ad testing
      • Overview
      • Single ad group testing
        • Overview
        • Automatic pausing of losing ads
        • Automated vs manual testing
        • Change history
      • Multi ad group testing
        • Testing by text pattern
        • Testing by label
        • Testing by image size or ad label
        • Change history
      • FAQs
        • Ad testing thresholds
        • Ad testing metrics
        • Ad testing confidence
        • Performance boost projections
        • Date range used for ad testing
        • Ad enabled date
        • Daily test schedule
        • Ad testing notes
    • Bidding
      • Overview
      • Manage your bid adjustments
    • Quality score
      • Boost your quality score
  • Manage
    • Campaigns
      • Campaign settings
      • Performance Max optimization
      • Build campaigns from CSV files
    • Ads
      • RSAs
        • Overview
        • Manage your RSA assets
        • A/B testing of RSAs
        • A/B testing of RSAs in a set of ad groups
        • Add RSA headlines and descriptions
      • Expanded DSAs
        • Copy expanded DSAs
        • Create expanded DSAs
      • Call ads
        • Create call ads
      • ETAs
        • Convert ETAs to RSAs
        • Convert ETAs to RSAs (ad group level)
      • Pause ads in bulk
      • Create an ad schedule
    • Keywords
      • Overview
      • Match type changes
      • Negative keywords
      • Build campaigns from keyword lists
    • Search terms
      • Search terms and n-grams
      • Search term tools
      • PMax search terms
    • Placements
      • Optimize your placements
      • PMax
    • Landing pages
      • Analyze your landing pages
    • Labels
  • Billing
    • Billing
      • Multiple accounts
      • Invoices & payments
      • Account cancellation
  • product
    • Product updates
      • Q2 2025
      • Q1 2025
      • Q4 2024
      • Q3 2024
      • Q2 2024
      • Q1 2024
      • Unveiling the new Adalysis interface
    • Pricing
    • Demo
Powered by GitBook
On this page
  • Default settings
  • Customize your bid suggestion settings
Export as PDF
  1. Tools
  2. Audit
  3. Prebuilt alert list
  4. Bid suggestions

Bid suggestions for product groups

Alert name: Product group bid suggestions

Last updated 2 months ago

For Shopping campaigns with manual CPC bidding, Adalysis will alert you to opportunities to optimize performance by changing your bids.

You'll see the alert under Bid suggestions on your Audit > Alerts screen. Click on it for detailed product group data and recommendations to increase or decrease bids.

Then, select all or some product groups and click Apply bid suggestions.

Under Bid suggestions settings, you can also experiment with approaches and settings by clicking Recalculate suggested bid adjustments after each update. Once you're happy with the results, apply bid suggestions.

Default settings

To compute the best bids, Adalysis considers multiple signals for your product groups:

  • search impression share

  • search volume

  • benchmark CPC

The default goal is to increase overall profits for your account. Go to Audit > Settings > Bid Suggestions to change the goal and other criteria.

Customize your bid suggestion settings

Here's how you can customize the calculations:

  1. Select your goal: increase conversions, conversion value, profit, or ROAS.

  2. Set max bid limits, either as a percentage of the current bid or an absolute value.

  3. Select the date range that should be analyzed for computing new bids.

  4. Set minimum thresholds to ensure you only receive bid suggestions when there's enough data. Choose from impressions, clicks, or conversions.

  5. To avoid frequent bid changes on the same product groups, set a minimum time between bid suggestions.

  6. Define how aggressive you want your bid suggestions to be.

  7. Choose whether to set automatic bid changes for the future.

  8. View other account settings, where available, for comparison.

To revert back to the default settings, click Reset to default at any time.