> For the complete documentation index, see [llms.txt](https://docs.adalysis.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.adalysis.com/tools/audit/prebuilt-alert-list/bid-suggestions/bid-suggestions-for-product-groups.md).

# Bid suggestions for product groups

Alert name: Product group bid suggestions

For Shopping campaigns with manual CPC bidding, Adalysis will alert you to opportunities to optimize performance by changing your bids.

You'll see the alert on your **Audit alerts** screen. Click  it for detailed product group data and recommendations to increase or decrease bids.

Then, select all or some product groups and click **Apply bid suggestions**.

<figure><img src="https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/1125009410/original/9kZ5YIm-yKonTFT29TNq1yQPBjbcDlDSbA.png?1668094758" alt=""><figcaption></figcaption></figure>

Under **Bid suggestions settings**, you can also experiment with approaches and settings by clicking **Recalculate suggested bid adjustments** after each update. Once you're happy with the results, **apply bid suggestions**.

### Default settings&#x20;

To compute the best bids, Adalysis considers multiple signals for your product groups:

* search impression share
* search volume
* benchmark CPC

The default goal is to increase overall profits for your account. Go to **Audit** > **Audit settings** > **Prebuilt** > **Bid Suggestions** to change the goal and other criteria.

### **Customize your bid suggestion settings**

Here's how you can customize the calculations:

<figure><img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2FXa5zosFvmFKS5syaOIVX%2F%7B486B0D82-D343-41B2-8CE8-FFA91AD77C4E%7D.png?alt=media&amp;token=914f053b-e064-49c1-9eb7-9d225e85f415" alt="" width="449"><figcaption></figcaption></figure>

1. **Select your goal:** increase conversions, conversion value, profit, or ROAS.
2. Set **max bid** limits, either as a percentage of the current bid or an absolute value.
3. Select the **date range** that should be analyzed for computing new bids.
4. Set **minimum thresholds** to ensure you only receive bid suggestions when there's enough data. Choose from impressions, clicks, or conversions.
5. To avoid frequent bid changes on the same product groups, set a **minimum time between bid suggestions**.
6. Define **how aggressive** you want your bid suggestions to be.
7. Choose whether to set **automatic bid changes** for the future.
8. **View other account settings**, where available, for comparison.

{% hint style="success" %}
To revert back to the default settings, click **Reset to default** at any time.
{% endhint %}