Allocation

Get more options with Adalysis budget management tools

In Google Ads, you can only allocate budgets at the campaign level or for shared budgets. Adalysis gives you more options.

You can easily split your daily or monthly budget across your whole account, specific campaigns, or a budget group. Our algorithms will recommend a budget split that meets your target spend and performance goal.

Find the allocation tools under Budgets > Manage.

Allocate a monthly spend goal to the whole account

When setting a monthly spend goal, you can also define your target spend and performance goal.

Adalysis assesses each campaign's performance and potential (using the Lost Impression Share budget metric) to determine the best budget split.

Allocate a monthly spend goal to a budget group

A monthly goal can also be allocated to a subset of camapigns (aka a budget group)