Automated adjustment

Activate your budget copilot

Adalysis simplifies budget management by automatically adjusting daily budgets to keep you on track with your monthly target and performance goals. That means no more manual monitoring or changes.

To enable this feature, go to Budgets > Manage. You can automate budget allocation at the account level or for specific budget groups.

Monthly spend goals

Start by setting a monthly spend goal. Define your target spend and performance goal to see the budget split. Then, apply the new budget.

You can find the same option on the budget groups tab:

Enable automatic budget management

Once your monthly spend goal is set, you can enable automatic management. This means Adalysis will review and adjust your daily budgets to meet your target spend and performance goal.

Adalysis assesses each campaign's performance and potential (using the Lost Impression Share budget metric) to determine the best budget split. You can also access a full log showing daily budget changes for each campaign.

Here is the same option for budget groups:

This feature doesn’t support switching experiments to campaigns mid-month. For accurate spend tracking, make the switch on the first or last day of the month.

It also doesn’t support campaigns moving to a shared budget mid-month, as it skews figures and disrupts budget allocation.

Adalysis supports shared budgets by calculating the Lost Impression Share metric, which isn’t directly available in Google Ads. This ensures shared budgets are adjusted accurately by the automation.