Automated adjustment

Activate your budget copilot

When a monthly spend goal is defined (at either the account level or a budget group level), Adalysis suggests a daily budget split between the campaigns involved. The daily budget settings are modified accordingly.

This, however, does not guarantee the monthly goal is met because the campaigns behave differently every day. This is where the automated budget management feature comes in. This tool reviews the spend every day and re-calculate the optimum values of the daily budget for that day. This saves you having to manually monitor or make any changes yourself.

To enable this feature, go to Budgets > Manage. You can enable this feature at the account level or budget group level.

This feature doesn’t support switching experiments to campaigns mid-month. For accurate spend tracking, make the switch on the first or last day of the month.

It also doesn’t support campaigns moving to a shared budget mid-month.