Custom schedules

Create budget schedules for seasonal promotions and short campaigns

With custom schedules, you can define a budget for a specific date range (that isn't a month). Popular examples include:

• Promotions running for 1+ days with a set budget

• Campaigns with temporary budget adjustments

Creating a custom budget

1

Add a custom budget

Scroll down to the Custom budgets tab under Budgets > Manage. Click Add a custom budget.

2

Budget name

Choose a budget name.

3

Select budgets/campaigns

Select the campaign(s) or shared budget(s) you want to apply the custom schedule to.

4

Define the budget amount and schedule it

Set the budget amount and time frame. You can add multiple time frames at once.

5

What should happen at the end of the schedule

Choose whether to keep your campaigns as they are or pause them at the end of the custom schedule. Then, define whether to restore the previous budgets or keep the promotional amount.

6

Save

Click Save to apply your settings.

Reviewing, updating, and deleting custom budgets

Once created, you can review, edit, pause, or delete custom budgets under Budgets > Manage.

You can view future schedules in the Additional schedules column, as well as pacing data.